I’m a hands-on storyteller and post-production lead who finds the rhythm between creativity and process. I shape brand stories that move people and develop the systems, workflows, and partnerships that bring those stories from concept through delivery. Equal parts editor, producer, and workflow architect, I’ve built post-production teams for global brands like Airbnb and Twitch, streamlining delivery, designing Media Asset Management (MAM) frameworks, and cultivating teams where ideas and people thrive.
I learned early on that storytelling isn’t just about ideas or scripts. It’s something you build with your hands, through collaboration, attention to detail, and craft. My career started in Los Angeles fabricating puppets for Comedy Central’s “Robot Chicken” and “Moral Orel,” where storytelling was tactile, precise, and deeply collaborative. That foundation still shapes how I work today, guiding projects, partners, and talent through the creative process.
At Airbnb, I lead post-production across brand, marketing, and social campaigns while acting as a hands-on producer across many initiatives, supporting creative planning, guiding partners and on-camera participants, and shepherding projects from brief to final delivery. As part of a small in-house production group, my work experimenting with tools, pipelines, and processes often ripples beyond my immediate team, informing how other groups across the company approach video as they build or expand their capabilities. Projects like the Paris 2024 Olympics campaign ($3.2M earned media value) reflect both the creative output and the systems behind it.
I’m known for bringing calm to chaos, raising the bar on quality, and balancing artistry with empathy. This blend of creative vision, technical precision, and human connection is the secret to great edits, great teams, and great stories.
Specialties: Post-Production Leadership • Editorial Craft • Workflow Innovation • Media Asset Management (MAM) • Creative Collaboration • Storytelling Strategy • Brand Campaigns • Mentorship & Coaching • AI in Pre-Production and Post-Production